The Olympic Peninsula Tourism Commission is hosting a daylong seminar on the Peninsula’s tourism industry on Wednesday, Oct. 23, from 8 a.m. to 4:30 p.m. at the Red Lion Hotel in Port Angeles.  

Its theme of “Back to Basics” includes hands-on sessions to train those with tourism-related business to maximize Facebook, Pinterest, Trip Advisor and excellence in customer service, according to Anna Manildi with the visitors bureau.

State Rep. Kevin Van De Wege, D-Sequim, will open the seminar.  

Keynote speaker Allyson Brooks, director/historic preservation officer with the state Department of Archaeology and Historic Preservation, will present “Telling your Story: How a ‘Sense of Place’ Can Create Interest and Increase Customers.”  

Phil Giudice, representing TripAdvisor, will lead the Reputation Management Seminar designed to help businesses maximize their best assets using TripAdvisor.

Lisa McMahan from Sparkloft Media will unveil a new Facebook and Pinterest promotion, “Fall into the Olympic Peninsula.”

Local professionals will discuss regional tourism efforts.  

Louise Stanton-Masten, Washington Tourism Alliance executive director, will discuss guiding principles and long-term solutions for tourism and marketing.

Diane Schostak, executive director of the Olympic Peninsula Visitors Bureau, will speak about the Olympic Peninsula Tourism Commission and recent Peninsula-wide marketing efforts.

To register for the summit, visit http://conta.cc/19GKVXa.

For more information, phone 360-452-8552 or visit www.OlympicPeninsula.org.